We use AI with a handcrafted approach to create visuals for your productions.

What we do

AI Creative Direction

Concept and visual direction for agencies and production teams.

AI combined with photography, CGI and retouching to shape clear, production-ready ideas.

Photorealistic Image Production

Image creation with a focus on realism and precision.
Light, materials and detail crafted to achieve truly photographic results.

Consistent Visual Systems

Development of controlled visual systems.
Products, characters and environments remain
consistent across time and formats.

Campaign Visual Development

From exploration to final key visuals.
Fast iteration with AI, always guided by a strong and consistent visual language.

Hybrid Production & Collaboration

Integrated workflows with photographers and production teams.

AI can enhace the process without replacing craft.

About

I’m Ruben Tresserras, a creative retoucher with over 20 years of experience working with images for the advertising industry.

LAB 03 is a place to explore and experiment mainly with AI to create images and videos for your productions. Mainly with AI, but not only. We think of image making as a craft, blending AI with different techniques, such as photography, CGI and retouching, always with a keen eye for the smallest details.

Showcase

Let’s work together

If you want to start a collaboration, need to request an estimate or if you have any questions or comments, feel free to contact me.

We will work together to find the best solution for your project.